With an increasing number of companies integrating social media activities as part their overall marketing and PR strategy, it is important that as part of this strategy brands also focus upon the importance of effectively managing and monitoring the potential risks involved.

Due to the sheer growth in conversations and user-generated content, by its very nature social media leaves brands and users open to a number of risks as well as opportunities. As a result, the need to be proactive, identify possible risks ahead of time and develop an appropriate social media monitoring platform and process is key. Additionally, the integration of an effective internal management platform is also important, to ensure user access to accounts is coordinated and utilised in the right way, clearly communicating social media guidelines and allocating resources within the organization more efficiently. In light of this, below are three ways that companies can approach managing social media engagement and risk in the social media sphere.